Building a business for the future. Changing lives forever ©
Building a business for the future. Changing lives forever ©
Building a business for the future. Changing lives forever ©
Building a business for the future. Changing lives forever ©
previous arrow
next arrow

Our Aim

Our aim is for every child to be happy and healthy, enjoying the benefits of our wraparound care and for parents to have peace of mind that their children are in excellent hands. 

We pride ourselves in the knowledge that we offer our children a secure caring environment that is second to none. Embracing the relationship between parent, child, and us as being of upmost importance.

With over 30 years experience of the childcare sector and over 14 years specialising in After School, Breakfast and Holiday Club, with the addition of our unique Creche service, provided through our extended school provision.

Our ethos

‘Working Together we can make a difference to our children’s lives’

We take pride in providing a safe, stimulating environment for children and take care in building great relationships with them and their parents. Our ultimate aim is to offer affordable, accessible, flexible and high-quality childcare. 



Founder of Simonsays! and Entrepreneur

Debbie Simon is the Founder/CEO of SimonSays! Franchise and Managing Director of Academy Day Nursery. She not only has 30 years in the childcare industry but is a business coach, motivational keynote speaker, Author and is a proud mother of three children.

Debbie is a person who thrives on helping others and seeks
to support people to find their purpose in life. A role model to many, she has helped numerous individuals, advising them within business and the childcare sector. Debbie is on the pathway to become a lead expert in the childcare industry. Being able to deliver information across all areas of childcare; from parenting, child development and education, to supporting young entrepreneurs through her charity – Genius Entrepreneur Programme. 


Where We Started...

Debbie has taken on a project to create affordable childcare in an area identified by the Government of having high levels of deprivation. She wanted to give back to the community, especially the area she had come from. Debbie decided to purchase a derelict petrol station site, demolish the existing kiosk and build a Purpose-built Day Nursery to give children in the community the best start to their education and development and life.


Due to her creative success and focused developments on achieving excellence, in providing quality childcare and education, and training opportunities for her staff, she became a former finalist and winner FEBA’S Business Women of the year 2006, and winner of BAA’S Business Woman of the year 2017. Prior to being a business owner, she worked as a Social Worker in child protection for 14 years. Debbie is actively involved in making contributions to the community in her role as the Private, Voluntary, Independent representative on School Forum and steering group member for extended school services.

Extended Services

Since our establishment, SimonSays! Now offers extended services to our franchisee’s. We offer a number of services so you can bundle them and create a bespoke business of your very own.